Winning Product through Services —Moving from Customisation to Commodotisation
I’ve previously talked at length about how to avoid product pollution by creating Product/Service separation. In that article, we explored the perspective of a Service Team and how they can support Product/Service separation through the application of a set of rules¹:
That article aimed to highlight why the commitment to being a product-led organisation was key — but many still misinterpreted the key role a Services organisation can play in making a successful business.
In this article, I'll explore the value a Services team can generate not only for your customers but for your Product organisation — helping you to develop and drive truly unmatchable Product offer.
What Product led organisations need an internal Services team?
Most enterprise software requires some degree of implementation — so if you are playing in the B2B space in the mid-to-enterprise range, then it’s likely your customers and partners are going to be looking to tailor your Product offering for their specific needs and wants.
This is most common in those Products that have unique and complex knowledge required to configure and implement them within the customer s organisation — think Enterprise…
