Finding your groove — Product Strategy for marketplace Apps

In the journey of Product planning to execution¹, a good product team must balance a wide range of input from the market — carefully sifting through the content to intelligently inform key product decisions to hone, and refine your focus, planning, and execution into building and marketing products people want to buy.

This process becomes even more complicated when your Product is a 3d party App, aiming to create values by extending a portion of an existing software platform— such as the Apple App Store, Google Play, or the wide…



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Trev de Vroome

Information technology program and agile transformation leader, change catalyst, and educator.